— Shopper Marketing and Sales Promotion

Catalog description

Students learn to plan Shopper Marketing and Sales Promotion campaigns as defined by effective shopper marketing objectives, formulation of shopper personas, understanding shopper behaviors, identification of shopper barriers and the implementation of shopper strategies. These are achieved via Shopper Marketing campaign ideas, appropriate sales promotion activities and powerful activation plans. Prerequisite(s): AC 111 and AC 114 and AC 272 .