AC 275
— Global Integrated Marketing Communications
Fashion Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Challenges and perspectives in global marketing across and within national boundaries as they relate to Integrated Marketing Communications (IMC) practice. The course focuses on cultural, legal, social, economic and competitive factors that affect marketing strategies, the marketing mix and IMC planning in global market environments. Prerequisite(s): AC 111 and AC 114 and SS 141 or equivalent.
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Availability not recently verifiedClass #fashion-0021Fall 2026UGRD
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