Capstone Project: Marketing Analytics and Strategy

Catalog description

In this course, students demonstrate how the knowledge and skills learned in the MS in Marketing Strategy and Analytics program can be applied to business problems. Students will demonstrate this competence by providing socially responsible strategic recommendations to a local organization to solve a business problem in order to gain competitive advantage. Students undertake a major research project as a central activity in this course, drawing on the expertise and research methodologies they have developed in the program.