Social Media Analytics and Strategy

Catalog description

MKTG 6575 focuses on the power of social media analytics and strategy in enabling businesses to make informed, ethically sound decisions. Students will explore key strategies and techniques, including social listening, social CRM, and social network analysis, to create effective campaigns and optimize resource allocation. The course offers hands-on experience with major social media platforms, where students will develop content, design paid campaigns, and analyze performance data, all while addressing legal and ethical considerations in data collection and management. By the end of the course, students will earn industry-recognized certifications and gain proficiency using AI. The course integrates lectures, case studies, interactive discussions, and an experiential learning project, helping students transform data into actionable insights to elevate social media marketing strategies.