Artificial Intelligence in Marketing

Catalog description

Artificial Intelligence (AI) in Marketing provides a comprehensive overview of the theory and practical application of AI within the field of marketing. This course equips students with theoretical and practical expertise in core AI concepts like machine learning, LLM, NLP, and generative AI, and their direct application across vital marketing functions, including advanced audience targeting, data-driven personalization, modern SEO/AEO/GEO, media buying, content creation, social listening and predictive analytics. The curriculum emphasizes leveraging AI for strategic decision-making while adhering to ethical use and privacy regulations. Students will be prepared to drive socially responsible, strategic decision-making and gain a competitive advantage.