DATA 4310
Business Intelligence
Fairfield University · UGRD · Fall 2026
Catalog description
Business Intelligence (BI) is an umbrella concept covering the processes and methods of collecting, storing, and analyzing data generated from business operations or activities to make informed business decisions. Disparate industries, such as retail, healthcare, and education, have adopted BI for various decision support purposes. Since data in today’s business environments is vast in volume and grows at a fast pace, utilizing computerized technologies helps managers make fact-based decisions to support business operations. This course provides an introduction to the use of business intelligence and data visualization in organizations, with emphasis on how data is gathered, stored, analyzed, and used. Topics covered include business intelligence, data warehousing, data visualization, and business reporting. Previously BUAN 4310.
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