Public Relations Management and Campaigns

Catalog description

This course is designed to introduce students to the process of campaign development, management, and evaluation, and marks the transition from student to professional. This course builds on the public relations courses you have taken previously, and by the end of this course, you should have synthesized your PR knowledge from various texts and courses. The primary goal of this course is to help you master the elements of a strategic communication campaign through direct experience as a practitioner.