Public Relations Strategy Development

Catalog description

This course provides an overview of the concepts and the strategic process of public relations (research, planning, program, and evaluation) by analyzing the public relations cases. This course introduces primary functions of public relations (e.g., media relations, employee relations, consumer relations, community relations, crisis communication, and social media engagement) in different sectors including corporate, non-profit, and government. Upon the course completion, students will understand the purpose of public relations programs and research and be able to develop an appropriate public relations strategy to solve problems.