BSMT 122Digital Marketing Essentials

Catalog

Prerequisite: Equivalent reading placement score into ENGL 070. Introduction to the theoretical understanding of the Internet marketplace necessary to adapt to its changes. Topics include web design and analytics, search engine optimization, paid search marketing, display advertising, email marketing, social media marketing, and online reputation management. Each student will work one on one with a business owner in the community to review and suggest improvements to the business’ digital marketing strategy.