Strategic Brand Marketing

Catalog description

In this course, students will master the art of creating impactful brand marketing campaigns, developing a deep understanding of various marketing frameworks and their applicability across diverse organizational cultures. They will critically evaluate marketing contexts, examining the practical use of media to achieve organizational goals. The course will also focus on deriving value from social media activities, enabling students to generate a return on investment for time and resources invested. Additionally, students will gain insights into the ethical and regulatory aspects integral to best-practice marketing programs, fostering a comprehensive understanding of responsible marketing strategies. View Sample Syllabus