Principles of Retailing ((3 Credits))

Catalog description

Retailing is a combination of activities involved in selling goods and services directly to the final consumer for personal or household use. This course will present an integrated approach to retail management. Many activities of retail establishments will be explored including but not limited to: retail strategy development, understanding the customer, retail information systems, market and location selection, merchandise buying and handling, financial operations management, store layout and design, laws and ethics, and retail tactics.