AI-Driven Advanced Marketing ((4 Credits))

Catalog description

Through practical application of AI tools such as Gemini Advanced, Google AI Studio, and NotebookLM Plus, students will explore product planning, market needs assessment, competitive analysis, media planning, market segmentation, goal setting, pricing strategies, budgeting, distribution, promotion, and customer service. By leveraging AI-driven analysis, students will acquire cutting-edge skills at the forefront of AI applications in marketing strategy and implementation. Prior experience with introductory generative AI tools such as ChatGPT, Microsoft Copilot, Claude, or Google Gemini is recommended. No coding experience is required. Prerequisites: MRKT 1005 Marketing Principles.