Senior Project: Marketing ((4 Credits))

Catalog description

Senior Project is a capstone, applied learning experience. Students work closely with the instructor on a topic of their choice to connect theory with practice and demonstrate their ability to integrate and apply the learning they have acquired over the course of their studies and experience. Depending upon the size and scope of the project, the work may be completed in one or two terms, and for differing amounts of credit. If completed in two terms, typically the first term is used for planning and research, and the second term for the final development or implementation of the project. Students should consult with their mentor and the instructor before enrolling to determine the number of credits and time needed. As this is designed a capstone course, students should enroll in Senior Project during their final year of study. All lower-level Marketing courses should be complete, as well as at least two advanced level Marketing courses or their equivalent. The student should have already completed Statistics and either Market Research and/or Consumer Behavior before enrolling in this course. Notes: Additional Marketing courses may be taken concurrently. Students will be expected to apply learning from all concentration courses, including those being taken during the same term. Senior Project is offered through the College’s programs in Albania, Lebanon, Prague and Turkey, however ANY student interested in doing a final capstone project on a topic related to one of these countries or regions, or with an international theme, is welcome to request the opportunity to work with one of the international faculty in these programs. This course may be taken for 2 to 6 credits over one or two terms. This course is offered for our International Education program students.