Sales Management ((4 Credits))

Catalog description

This course provides students with an understanding of the principles and techniques necessary to sell a product, service or idea, as well as how to build meaningful customer relationships in both the business-to-consumer and business-to-business segments. Topics covered will include customer need identification, solution-selling strategies, customer relationship management, and effective methods of presentation and follow-up. Recommended before enrolling: Principles of Management ( MGMT 1005 ) or equivalent. Prerequisites: Marketing Principles ( MRKT 1005 ) or equivalent.