Marketing Strategy ((4 Credits))

Catalog description

This course is designed as a capstone for a concentration in marketing. This course offers an all-encompassing foundation for the creation of competitive marketing strategies. In this course, students will analyze real marketing situations and propose sound solutions to marketing problems by designing and implementing market-driven strategies with a clear emphasis on strategic analysis, marketing planning, and implementation. It is strongly recommended that students undertake this study as the last in the concentration. Prerequisites: Marketing Principles (MRKT1005) or equivalent and three advanced level studies in marketing.