International Marketing ((4 Credits))

Catalog description

This study is to provide an understanding of the marketing function within a company or other organization as it applies to international markets. The course introduces the students to the marketing practices of companies seeking market opportunities outside their home country, and it raises students' awareness of the importance of viewing marketing management strategies from a global perspective. The student will focus on how to practice the principles of marketing as a social and managerial process in the global context. The course can be used to meet the BME guideline “Understanding Organizations Within Broader Contexts". Prerequisites: Marketing Principles ( MRKT 1005 ) or equivalent.