Hospitality & Tourism Marketing Management ((4 Credits))

Catalog description

The purpose of this course is to develop a strong conceptual framework for the understanding and application of marketing management principles in hospitality and tourism (H&T). Students will develop a critical understanding of tourism and the social, cultural, political, legal, economic, ethical and environmental contexts in which it operates including but not limited to green tourism and eco-tourism and analyze how the economy impacts H&T and sustainability. They become familiar with and analyze the pieces of a marketing plan in relation to H&T industry in a global market and attain the skills needed to manage and market an H&T business. Prerequisites (must complete before registering): Introduction to Marketing or Marketing Principles ( MRKT 1005 ), or equivalent. Notes: Course should be cross-listed in both MKT (Marketing) and MGT (Management). This course was previously BME-214464 Hospitality and Tourism Marketing Management.