Services Marketing ((4 Credits))

Catalog description

This course provides a conceptual framework for the study, understanding and application of the theories of service marketing. A key focus is new service development and implementation into the marketplace. Topics covered include an overall foundation for understanding services marketing; examining customer expectations and building customer relationships; developing standards for services quality; managing and communicating service promises; and understanding the economic impact of service. Prerequisite (must complete before registering): Introduction to Marketing or Marketing Principles ( MRKT 1005 ), or equivalent This course was previously BME-213454 Services Marketing.