Public Relations ((4 Credits))

Catalog description

This study focuses on the essentials of public relations activities. The topics to be covered include understanding public opinion, ethics, Public Relations (PR) research, communication, the role of PR within a corporation, lobbying as PR, public relations writing, dealing effectively with the media and employees, and crisis communication. The course can be used to fulfill the marketing communications requirement for a concentration in marketing. Prerequisites: Marketing Principles ( MRKT 1005 ) or equivalent.