Marketing Management ((4 Credits))

Catalog description

This course focuses on the methods to identify appropriate marketing objectives, the development of marketing strategies designed to meet stated objectives, and the process for the successful implementation of tactics that will drive desired customer action. Concepts to be examined include product planning, market needs, competitive assessment, media planning, market segmentation, goal setting, pricing strategies, budgeting, distribution, promotion, and customer service. In addition, the student will understand the critical factors to consider in developing and evaluating marketing plans by analyzing organizations' marketing efforts across various industries. Prerequisites: Marketing Principles ( MRKT 1005 ) or equivalent.