Marketing for Nonprofit Organizations ((4 Credits))

Catalog description

The demand for nonprofit services is continuing to increase; yet the funding for these services is decreasing as the demand increases. Nonprofit organizations are looking to nonprofit marketing to increase their donations and support the services that they offer. This course will focus on the role of nonprofit marketing as part of the overall objectives and strategy of the nonprofit organization. Students will learn how to create a relationship marketing strategy with the organization’s donors, volunteers, and funding agencies. The importance of branding and how to build a brand will be discussed for participants in this industry. The elements of the marketing mix for nonprofit organization will be defined including the product mix and the promotion mix; and how they are integrated into the planning process. Finally, this course will look at the evolving role of for-profit products that are being developed to supplement funding for nonprofit organizations. Prerequisite (must complete before registering): Introduction to Marketing or Marketing Principles ( MRKT 1005 ), or equivalent. Notes: This course would be of interest to student who want to work for non-profits and thus could be included with studies such as non-profit management.