Digital and Social Media Marketing ((4 Credits))

Catalog description

This course reviews strategic and operational and functional aspects of digital and social media marketing. Students will learn about integration of new information and communication technologies with basic principles of marketing. The relationship between firm and consumer in the e-environment will be discussed from the technological, legal, ethical and global perspectives. Students will analyze situations within the workplace, identify specific courses of action, develop goals and objectives, and implement strategies and tactics that support digital and social media marketing objectives. Prerequisites: MRKT 1005 or Equivalent.