Consumer Behavior ((4 Credits))

Catalog description

This course prepares students to analyze consumer purchasing behavior related to the development of marketing mix programs. This study focuses on theories, functions, and concepts of consumer behavior, and they can be applied to marketing management, our roles as consumers, and everyday life. It involves various types of consumers and views of the consumer's influences, such as the internal or psychological or external or anthropological/sociological. Recommended students take Introduction to Psychology ( PSYC 1005 ) or equivalent prior to taking this course. Prerequisites: Marketing Principles ( MRKT 1005 ) or equivalent.