Marketing Analytics Capstone ((3 Credits))

Catalog description

This capstone course focuses on students gaining real world project experience in marketing analytics. Students will explore consumer data, market trends, and campaign efficacy. Students will be required to complete a capstone project. The emphasis of the project will be on leveraging data to inform marketing strategies, audience segmentation, and campaign performance evaluation. Prerequisites: APAN 6010 , APAN 6015 , INFT 6015 .