Strategic Management ((3-4 Credits))

Catalog description

This course is a capstone study for Business, Management & Economics students. It introduces the key concepts, tools, and principles of strategy formulation and competitive analysis. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, organizational processes, and skills and business judgment managers must use to devise strategies, position their businesses, define firm boundaries and maximize long-term profits in the face of uncertainty and competition. In studying strategy, the course draws together and builds on all the ideas, concepts, and theories from students' functional courses such as Accounting, Economics, Finance, Marketing, Management, Organizational Behavior, and Statistics. Prerequisites (must complete before registering): All of the core BME courses e.g. Management, Organizational Behavior, Accounting, Economics, Statistics, Marketing, Finance Notes: The assumption is that students enrolling in Strategic Management are in their last enrollment and have successfully completed most of the BME requisite courses.