Technology for Digital Marketing ((4 Credits))

Catalog description

This study is designed to educate students about the technical side of digital marketing and to think about it strategically, bringing together marketing, sales and operations functions. The study will show how to implement a more iterative, measurable, and repeatable approach to digital marketing, how to integrate the full strategic toolkit: social media, pay-per-click, Google AdWords, SEO, site usability, Google Analytics, audience analysis, CRM, lead generation, site navigation optimization, and more. This provides different knowledge than courses in internet marketing. Assumptions about surrounding courses: Advanced-level computer skills are required. Plus, advanced-level reading, writing, and critical thinking skills are required. Recommended courses: Principles of Marketing and Internet Marketing or equivalent knowledge.