Social Media Management ((4 Credits))

Catalog description

In this study, students will learn about different social media technologies and explore the role of such technologies in helping organizations support not only their day-to-day business operations, but also management-level strategic decisions. They will learn about how to govern organizations to help them become truly social and effectively connect with today's social customers. Students will also gain an in-depth understanding of a series of transformations that need to take place in organizations including establishing new positions, empowering existing employees, and forming cross-functional teams to help those organizations successfully build, maintain, and improve their presence on social platforms. Assumptions about surrounding courses: Students should have an understanding of basic management principles.