Healthcare Strategic Communication ((3 Credits))

Catalog description

This course explores corporate communication as a strategic area of healthcare management. The effectiveness of corporate communication is largely determined by the development of an optimal balance between a coordinated, centralized perspective and a network of flexible, decentralized operations. This balance is vital for keeping communication programs and activities consistent across the continuum of care and aligning them with desired patient outcomes. Topics include inter-professional collaboration to improve the patient experience and overall quality of care, managing hospital reputation using effective communication strategies and social media tools, provider-patient communication and hospital ratings, communication with stakeholders, and identifying resilience strategies for disruption management.