Social Media: Communication & Culture ((4 Credits))

Catalog description

This course gives students the chance to use a variety of social media applications to promote a message of their choice (example: marketing a product, spreading a news story). Students will study media history, including earlier phases of the Internet, learn to distinguish among various social networking tools. Email, Facebook, TikTok, LinkedIn and Twitter are just a few of the applications one might use to promote a business, send a message to the public, forward news, tell a story, or keep up with old friends and new acquaintances. In addition, students will explore cultural ramifications such as the spread of fake news, and the ability for activist groups to organize to make social change. This course allows students to improve their writing, oral presentation, and research skills. Prerequisite (must complete before registering): Ability to write college essays Highly Recommended (not required): College Writing ( COMW 1005 ), or equivalent, ability to use the online library Notes: For students in Communication, Communication & Media or Digital Communication, recommend taking after News and Feature Writing and/or Media Writing. For students in any area of business, recommend taking after Marketing Principles.