Writing for Digital Media ((4 Credits))

Catalog description

How do you write for maximum impact in a variety of digital media? What are best practices, and what are common mistakes made in print, online, through social media and video or audio used to explain, sell, or promote something? This course is designed to help students to understand the operations of modern communication and give them experience developing, analyzing, and critiquing content in advertising, public relations, or journalism. Students will come away with a better understanding of the purposes and functions of communication, develop skills in producing content for digital media, and be able to effectively critique digital media products using contemporary communication tools. In order to take this course, the student must have the ability to write college essays.