MKTG 450

Aviation/Airport Marketing

Embry-Riddle Aeronautical University-Worldwide · UGRD · Fall 2026

1 section

Catalog description

Marketing in the airline/airport industries. Consumer segmentation, integrated marketing communications and social media for customer targeting and service delivery. Channel structure and ancillary revenue generation. Route development and non-aeronautical revenues.

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Class #embry_riddle_aeronautical_worldw-0302Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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