Applied Business Intelligence and Analytics

Catalog description

Business intelligence (or BI) and analytics is both a process and a product. The product is the timely, precise, high-value and actionable business insights that management needs to make decisions. The process is the gathering, collating, analyzing, and assessing of many different kinds of information that lead to those insights. Business intelligence processes and analytics products can have a profound impact on corporate strategy, performance and competitiveness; and much like intelligence processes and products in the military and national security arenas, BI and analytics can have positive or negative impacts upon the organization depending upon how it is done and how it is used (or misused). This course presents students with both the theoretical concepts and practical applications of BI and analytics, and examines some predictive analytics techniques using SAS(c).