Evidence-Based Management: The Need for Data

Catalog description

Students are introduced to the theories of Evidence-Based Management (EBM) and the importance of making data-driven decisions. Through several course examples, students will be asked to look for publicly available data sets to address their working hypothesis as well as bridge existing data sets to form new data relationships. Students will be exposed to consumer, economic, demographic, sales, and other types of data often used in making business decisions with prescriptive analytics. Students will also be exposed to the scientific method and the role of quantitative and qualitative analysis in generating business intelligence.