MKT 160Digital and Social Media Marke

Catalog

Prerequisite: None ^ This course examines the impact of social media and other digital marketing platforms and their roles in integrated online and offline marketing management decisions. Emphases are placed on strategic planning, digital content management, and analytics to measure results. The skills and knowledge to improve an organization's online presence will be developed in a simulated environment where students will make practical and consequential digital marketing decisions. (1.2) Proficiency Credit: Not Available Pass/No Credit: Not Available