MKT 115

Advertising & Promotion

Elgin Community College · Fall 2026

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Catalog description

Prerequisite: None ^ Broad survey of advertising in an economy of abundance and its relationship to marketing, sales and profit. Newspaper, radio, TV and direct mail advertising will be studied. Problems and techniques of planning and coordinating an integrated series of promotional efforts for a successful promotional program will be discussed. (1.2) IAI Major: MC 912 Proficiency Credit Available (2 EI) Pass/No Credit Not Available

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700

21 openSeats: 9/30 seats Last recorded: Jul 25, 2026, 9:22 PM
Class #196042Fall 20263 credits
21 available9 enrolled30 capacity0 waitlist
Days & times
No scheduled meeting time
Meeting dates
Oct 26 – Dec 17
Location
*
Instructor
Clark Hallpike
Details checked 4 hours agoSeats checked 4 hours ago
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