Think Like an Entrepreneur

Catalog description

This course explores business ownership through an entrepreneurial mindset. Students will learn the fundamental principles of entrepreneurship, innovative thinking, and risk assessment. Through case studies, discussions and interactive exercises students will focus on identifying market needs, developing business ideas, and evaluating their feasibility within a competitive marketplace. This course will prepare students to develop their own unique venture or contribute within an existing organization. NOTE: The content of BUS 528, a noncredit course, is identical to the content of BUS 128, a credit course. BUS 528 shall be offered with BUS 128 as a dual-roster course.