Strategic Planning and Implementation LAB

Catalog description

This lab provides students the opportunity to implement the theories and concepts learned from the entire core Business program. It will focus on an interactive strategic management simulation. The simulation provides students with an opportunity to gain hands-on, "low-risk" experience in performing the functions of a CEO. They will have the opportunity to make strategic decisions, and observe the impact their decisions on business performance in a competitive market. They will end the experience with a greater appreciation for the interaction of a firm's key functional areas, including operations, marketing, R&D, and finance.