MARKETING MANAGEMENT IN THE DIGITAL ERA.

Catalog description

Pre-requisites: admission to the Master of Science in Management program or permission of the School of Business Director of Graduate Programs. Introduces core marketing principles and their application to managerial decision-making. Explores market research, consumer behavior, product, pricing, distribution, and promotion strategies. Emphasis is placed on analyzing opportunities, creating customer value, and integrating marketing with overall business strategy. Cases and projects provide practical skills for managing marketing in dynamic environments.