MKTG 472

GLOBAL MARKETING MANAGEMENT.

Eastern Washington University · UGRD · Fall 2026

1 section

Catalog description

Cross-listed: IBUS 472 . Pre-requisites: IBUS 470 / MGMT 470 or MKTG 310 . A practical approach to understanding the implications to marketing functions that result from competing in a global marketplace. Marketing function differences and similarities are explored across national borders and cultures.

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Class #eastern_washington-2427Fall 2026UGRD4 credits

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Instructor: Staff

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