MKTG 419
BRAND AND PRODUCT MANAGEMENT.
Eastern Washington University · UGRD · Fall 2026
1 section
Catalog description
Pre-requisites: MKTG 310 with a minimum grade ≥C. Covers concepts including the importance of brands and products to consumers and firms, brand equity and brand positioning, product management over the product life-cycle, the conduct of a brand audit, the design and implementation of branding strategies and the management of brand equity.
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001
Availability not recently verifiedClass #eastern_washington-2426Fall 2026UGRD4 credits
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