MKTG 414

RETAIL MANAGEMENT.

Eastern Washington University · UGRD · Fall 2026

1 section

Catalog description

Pre-requisites: MKTG 310 . A study of the strategies used by retailers as critical members of a supply chain. The relationships among store organization, human resource management, and the retail strategies used by various types of retail outlets are investigated. Merchandising policies (buying, selling, stock control and management), various control strategies, promotion, and public relations activities are also covered.

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Class #eastern_washington-2424Fall 2026UGRD4 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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