MKTG 412
MARKETING MANAGEMENT.
Eastern Washington University · UGRD · Fall 2026
1 section
Catalog description
Pre-requisites: MKTG 400 and MKTG 411 . An exploration of key marketing management variables such as buyer behavior, market segmentation and product positioning, product policy, pricing, distribution, promotion and market research in the contexts of strategy development, decision making, implementation and control.
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001
Availability not recently verifiedClass #eastern_washington-2422Fall 2026UGRD4 credits
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