MKTG 400
BUYER BEHAVIOR.
Eastern Washington University · UGRD · Fall 2026
1 section
Catalog description
Pre-requisites: MKTG 310 . Study of the buyer decision-making process, both consumer and industrial, for the purpose of planning and implementing successful marketing strategies. Includes an examination of both the internal psychological and external sociological factors influencing the decision-making process, and how these factors relate to strategic marketing decisions such as product development, segmentation, and positioning.
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001
Availability not recently verifiedClass #eastern_washington-2420Fall 2026UGRD4 credits
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