PUBLIC RELATIONS IN BUSINESS AND FOR ENTREPRENEURSHIP.

Catalog description

Cross-listed: ENTP 466 . Pre-requisites: junior standing. Designed to guide students and industry professionals to gain valuable PR, marketing, branding, and social media skills necessary for successfully launching and expanding businesses and entrepreneurial start-up companies. Includes the art and craft of public relations through the examination of real-world case studies and the development of strategic PR materials.