SOCIAL MEDIA MARKETING & DIGITAL ADVERTISING.

Catalog description

Pre-requisites: admission to the MBA or permission from the School of Business Graduate Program Director. Examines the strategic use of social media and digital advertising to build brand equity and drive business results. Students learn to leverage platforms (Meta, X, TikTok, etc.) for audience engagement. The course integrates strategy, campaign design, data analytics, content creation, and paid advertising management. Emphasis is on ethical decision-making, ROI, and aligning digital communication with marketing objectives. Students apply theory via simulations and projects.