SEARCH ENGINE OPTIMIZATION.

Catalog description

Pre-requisites: admission to the MBA or permission from the School of Business Director of Graduate Programs. Explores SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to drive visibility, traffic, and business outcomes. Students learn search engine function, web content optimization, and designing paid advertising for high ROI. Emphasis is on analytical decision-making, keyword strategy, UX optimization, and SEO/SEM integration. Applied projects offer practical experience in campaign management and formulating strategic recommendations.