DIGITAL MARKETING STRATEGY.

Catalog description

Pre-requisites: admission to the MBA or permission from the School of Business Director of Graduate Programs. An in-depth exploration of digital marketing strategy in the data-driven business environment. Students learn to design, implement, and evaluate integrated digital campaigns. Emphasis is on strategic thinking for online brand management, customer engagement, analytics-based decision-making, and cross-channel integration. Hands-on projects develop the analytical and managerial skills needed to lead digital transformation and achieve measurable business impact.