Marketing Research and Analysis.

Catalog description

I, II. Prerequisites: Instructor or MBA director approval. The role of research in marketing decisions; research process, with emphasis on collection, analysis, and interpretation of data to solve marketing problems. Multi-method research project collecting both qualitative and quantitative data with full analysis required. (Note students are required to pass the project in order to pass the course; project is a requisite, but insufficient condition for receiving a passing grade.) Credit can only be awarded for one of the following: MKT 455 , MKT 555 , or MKT 755 .