Experimental Design for Marketing.

Catalog description

I, II. Formerly MKT 457 . Prerequisite: BUS 305 or MKT 300 , or MKT 301 and STA 215 or STA 260 or STA 270 (with a minimum grade of "C" in each prerequisite course). Students will learn how to design an experimental study, collect and analyze the data in a marketing context, and interpret and present the analyses. Credit can only be awarded for one of the following: MKT 457 , MKT 557 , or MKT 757 .