MKT 556

Qualitative Research in Marketing.

Eastern Kentucky University · UGRD · Fall 2026

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A. Prerequisites: BUS 305 , MKT 300 or MKT 301 with a minimum grade of "C"; junior or senior standing. Students will learn to design and actively engage in qualitative research projects, collecting and analyzing qualitative data such as interviews, in a marketing context. Credit can only be awarded for one of the following: MKT 456 , MKT 556 , or MKT 756 .

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Class #eastern_kentucky-2817Fall 2026UGRD3 credits
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